A Londoner of 21 years, Alex is Brand Strategist and Creative Director. 
She is recognised for her ability to conceptualise, embed and direct every expression of a brand through to launch and beyond. The strength of her strategic and creative thinking, her specialised 15 years focus on the luxury design market, and her exposure to the mindset and standards of International high net worth clientele makes and expertise nonpareil. 

With a passion for Art and Design, Alex’s volunteering activities for Toot Yung Art Centre cover communication consultancy as well as graphic design and photography services.